ក្នុងនាមជាសហគ្រិនមិនមែនជាកីឡាអ្នកទស្សនាទ។ ហើយក៏មិនមែនសម្រាប់ការខ្សោយនៃបេះដូង។ ប៉ុន្តែលាយបញ្ចូលចំណង់ចំណូលចិត្តបន្តិចបន្តួចជាមួយចំនួនទឹកប្រាក់នៃការធ្វើផែនការនិងអាជីវកម្មមួយអាចរីកចម្រើនរហូតដល់អ្វីដែលអ្នកចង់បាន។
នេះគឺជាមេរៀនចំនួន 9 ដែលអ្នកគួររៀននៅលើផ្លូវដើម្បីបង្កើតក្រុមហ៊ុនដែលសមនឹងជីវិតរបស់អ្នក។
1.ដឹងអ្វីដែលអ្នកចង់បាន
តើអ្នកចង់ក្លាយជាស្តេចនៃចក្រភពផ្ទាល់ខ្លួនរបស់អ្នកឬតើអ្នកចង់បានសេរីភាពក្នុងការចំណាយពេលល្ងាចជាមួយកូន ៗ របស់អ្នកមែនទេ? ប្រហែលជាអ្នកចង់បានអ្វីមួយនៅក្នុងរវាង? ជាញឹកញាប់ខ្ញុំលឺពីសហគ្រិនដែលចង់បានអាជីវកម្មដែលអនុញ្ញាតឱ្យពួកគេបញ្ជូនកូនរបស់ពួកគេទៅមហាវិទ្យាល័យមួយថ្ងៃហើយបន្ទាប់មកគាំទ្រការចូលនិវត្តន៍។ ពួកគេចង់មានលទ្ធភាពធ្វើអាជីវកម្មគ្រប់ទីកន្លែង។ ពួកគេចង់បង្កើតផលិតផលឬសេវាកម្មដែលពួកគេស្រឡាញ់។ នោះហើយជាការលើកទឹកចិត្តល្អចាប់តាំងពីម៉ោងដែលអ្នកចំណាយលើអាជីវកម្មរបស់អ្នកទំនងជាលើសពីអ្វីដែលអ្នកធ្លាប់ធ្វើនៅកន្លែងធ្វើការរបស់អ្នក។ ការលើកទឹកចិត្តរបស់អ្នកត្រូវតែធំល្មមដើម្បីយកឈ្នះលើបញ្ហាប្រឈមនៅខាងមុខ។
2. ស្តាប់ច្រើនជាងអ្នកនិយាយ
ទំនាក់ទំនងបញ្ហានិងព្រឹត្តិការណ៍បណ្តាញគឺជាវិធីដ៏ល្អមួយដើម្បីបង្កើតការតភ្ជាប់។ ពួកគេក៏ជាកន្លែងដ៏ល្អមួយដើម្បីជួបអតិថិជនសក្តានុពលទោះបីជាគ្រប់គ្នាមិនទទួលបានកំណត់ត្រាអំពីរបៀបភ្ជាប់បណ្តាញដោយជោគជ័យក៏ដោយ។ ព្រឹត្តិការណ៍បែបនេះមិនមែនជាការធ្លាក់ចុះកាតអាជីវកម្មនោះទេប៉ុន្តែឱកាសសិក្សាទាន់ពេលវេលា។ សូមណែនាំខ្លួនអ្នកទៅមនុស្សថ្មីហើយសួរសំនួររហូតដល់អ្នករកឃើញចំណុចរួមមួយ។ ប្រសិនបើអ្នកស្តាប់ច្រើនជាងអ្នកនិយាយឱកាសមានកាន់តែច្រើនអ្នកនឹងឮនៅពេលអ្នកអាចផ្តល់នូវដំណោះស្រាយពិតប្រាកដចំពោះបញ្ហា។
3. Wrap them up in a hug
Everyone is online. We’re all staring into screens, typing or texting away, disjointed and distracted. But if you find a way to bring people together, whether it’s online or on your street, they won’t ever forget it. Give them what they want, whether it’s knowledge, acceptance, humor. People are searching for a way to connect with others, because in those smaller venues, they have a greater chance of being heard.
4. Get proof
People will spend good money on things they value. If you’re new in business, though, it may be a tough sell, so get proof that you are as good as you say you are. I interviewed an architect a few months ago who today has a million-dollar business. But when he started, he had exactly one client- a mother he knew from one of his children’s sports team. That one client gave him referral after referral and it helped his business take off. Relationships matter, but you still have to do the work.
5. Get social
The other day my son wanted to install a server on my computer. I immediately got concerned. Will it compromise my computer? Will I lose everything on my hard drive? Why is this necessary? But my son told me I had nothing to worry about. He had checked reviews, done oodles of research and made sure he knew everything he needed to know about servers. Where did he get that information? On the internet. Did I mention he is 10 years old? Millennials and those behind them will go to the internet for answers before they do anything else. They want to see reviews and testimonials with their own eyes. And they’re not afraid to dig to get the information they want. That means they’re trying to see if your product or service is worth their time and money. So it’s important you’re there to answer those questions. That means having a website, a social media presence, and this is critical, engagement with customers on social media.
6. Say what you’ll do, do what you say
No matter how old a customer is, this one thing stands the test of time. Simply do what you say you’re going to do. It’s what separates mediocre businesses from great companies. Talk to any consumer. Ask them about any company, and they’ll have an opinion about the product or service it offers. Chances are, the response you get will relate directly to whether they promptly received what was promised.
7. Keep your eyes on your own paper
Every time I watch Shark Tank, I think about something I can quickly sew, mold or craft to make a million dollars. It’s inspiring. It’s deflating. So often we take what’s happening around us and we allow it to weigh on us. We analyze, we agonize, and then, we don’t move forward. The only thing you have control over is you. And that means getting to work. Don’t worry about what’s happening with another entrepreneur or another company. You can only worry about you. So get to it!
8. Start small and grow big
I had a client once who wanted to be on the Today television show. She had never been in the media before. It’s not to say it can’t happen, but if you’re hoping to be seen as an expert, it’s important you are seen as an expert somewhere else before you take the national stage. Start small. Begin booking appearances in your local newspaper, on TV, or on the radio. Then work your way up. The same holds true for business. In general, test your idea in your circle and listen for the reaction. If there’s traction, follow it as far as it goes.
9. Don’t give up
Too many people let fear and failure stand in the way. I get it completely. Entrepreneurship can be scary. But it’s important to keep going. My dad swore up and down he would not get a laptop 7 years ago. He’s pretty stubborn, but 7 years ago, my brother and I bought him his first one. And now he can’t live without it. He’s also on Facebook. A lot. People change. If you can show them the value, they’ll be happy to try something new.
That’s it. Nine lessons to learn when you’re an entrepreneur. Learn them well, as they come in handy not only in business, but in life.
What lessons would you add to the list? Please post them in the comments below.
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